The Impact of Corporate Social Responsibility on Consumer...

ABSTRACT Purpose: The purpose of implementing corporate social responsibility (CSR) has been a long debated topic. However there is a lack of literature within the supermarket industry. The aim of this project is to use previous research within the supermarket industry in investigating how aware and concerned consumers are of CSR practices, and how CSR activities affect consumer behaviour and their ethical decision making. Method: This study used a quantitative research approach with a semi-structured questionnaire via convenience sampling method. Results: The results showed that participants believed themselves to be ethical consumers. However in testing their knowledge of supermarkets CSR activities and ethical definitions,†¦show more content†¦| 22 | 3.3 Data collection.................................................................................................... | 22 | 3.4 Sample................................................................................................................ | 23 | 3.5 Data Analysis..................................................................................................... | 24 | 3.6 Reliability amp; Validity......................................................................................... | 24 | 3.7 Research Ethics................................................................................................... | 24 | 3.8 Research Limitations.......................................................................................... | 25 | 3.9 Summary........... .................................................................................................. | 25 | CHAPTER 4............................................................................................................ | 26 | RESULTS, FINDINGS, ANLAYSIS amp; DISCUSSION...................................... | 26 | 4.1 Introduction........................................................................................................ | 26 | 4.2 Consumer Beliefs............................................................................................... | 26 | 4.3 General Knowledge ofShow MoreRelatedEffective Understanding of Cultural Differences Will Be Key to Successful Business Operations in the 21st Century. 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